Corporate identity for historical, design and art exhibitions

Corporate identity, integrated campaign, brochures, catalogs, posters and graphics for various historical, design and art exhibitions.

L’automobile a Milano

Exhibition of 100 years of auto design and production in Milan

This design project was for the Fiat/Alfa Romeo exhibition commemorating 100 years of auto design and production in Milan. Key partners were Origoni&Steiner Milano, Angelo Tito Anselmi (curator) and the Renzo Piano Building Workshop, Genova.

Project consisted of the corporate image, brochure, catalog, posters, street banners, ads, graphics, collaboration on the exhibition installation and video graphics.

Corporate identity
Poster, brochure cover, interior pages, invitation card and press kit.
Exterior and interior graphics
Street banner and the exhibition interior.
Area Ansaldo, Milano.


Exhibitions of auto design and production

This project was for Pininfarina in collaboration with Origoni&Steiner Milano. It consisted of the corporate image, brochure, poster, street banners, graphics, collaboration on setting up the exhibition.

Corporate identity
Detail of the brochures showing the exhibition plans at the Politecnico, Architecture Faculty in Milano.

Aquarium of Genoa

Exhibition design for the Italian Pavillion at the International exhibition in commemoration of the 500th anniversary of the discovery of America, Genoa (Italy) .

Key partners were Giulio Macchi (curator), Origoni&Steiner, Renzo Piano Building Workshop.

Aquarium of Genoa at the “Italian Pavillon”
Concept and design for very large graphics.
Inside the Renzo Piano’s boat at the “Italian Pavillion”
Research with scientists and design for theme-related globes about the Earth as endangered ecosystem.

I Piazza da Lodi – A family of 15th century painters

Exhibition and book design

Design for an exhibition commemorating a family of 15th century painters in Lodi (Italy).
The project consisted of the corporate image, book-catalog, posters, street banners, graphics and three-dimensional design for the exhibition and street installations.

Key partners were Origoni&Steiner.

Cover and layout design of a 600+ pages book-catalog. Worked closely with the curators, art historians, printers and publisher Electa.
Exhibitions located in the Civic Museum, church of San Cristoforo, Incoronata Temple in Lodi, Italy
Exhibition graphic design and street installations.


Book, magazine ads and traveling exhibition

Project in support of the restoration of the Municipal Library of Viipuri (Russia), sponsored by the Italian Commitee for Alvar Aalto.

This graphic design project included creating the corporate identity, a book, posters, invitation cards, magazine ads, graphics for a traveling exhibition, graphics for a CD-Rom and video.

The book showcased the exceptional architecture of the library and cataloged all of the art, donated by Italian artists, that helped support the restoration of the library. The artworks were auctioned to raise money for the restoration.

Book-catalog – cover and interior design
The book “AALTO VIIPURI” was published by Abitare Segesta Cataloghi in Milan (Italy) and mainly sponsored by Baleri Italia SpA.
Book and travelling exhibition design
Historical-artistic and photographic research, layout and typeset for the book and the travelling exhibition panels.
In my heart I dedicate this project to Roberto Sambonet, one of my greatest mentors of graphic design.
I will never forget his precious direction while designing the ads and the cover for the book. He seemed fine to me and it was impossible not to be touched by his natural sparkling energy. But after a few days he suddenly went into the hospital and died.
Thank you Roberto for your precious teaching and friendly spirit.
—Laura Ruggeri
Travelling exhibition design
Historical-artistic and photographic research, layout and typeset for the travelling exhibition panels.
Marketing campaign for the event
Concept and design for a set of ads. The ads were placed in 35+ European magazines for a global campaign.
Book cover and interior layout
Business cards and corporate stationary
Exhibitions and museum displays
Integrated campaign
Visual branding applied across various media
Historical and scientific research
Corporate design
Environmental design
Publication design